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There are some 76,000 people aged 16 to 74 years. Those working can be broken down as follows:
By type of work

Managers
Professional
Clerical
Skilled trades
Personal service
Sales and customer service
Plant and machine operatives
Elementary occupations

8,400
6,900
6,200
7,280
3,500
3,200
4,900
5,500


The breakdown suggests that there is a substantial number of people with relatively high income: one third of all people are managers (in fact, managers or senior officials). This breakdown becomes more clear when distributing the po9pulation by trade:
By activity

Real state, renting, business activities
6,400
Wholesale, retail and repair of motoring vehicles
8,000

Financial intermediation
1,950
Agriculture
1,300

Public administrations and defence
2,400
Manufacturing
10,250

Education
4,400
Construction
3,800

Health & social work
5,700
Electicity and water supply
950

Hotels & catering
2,000
Mining and quarrying
140

Transport, storage and communication
2,600
Fishing
15

Other
2,400




It is not difficult to see why the emphasis by local councils is on the leisure potential of the project, and why the true sustainable character in it is limited. The fact that the environmental aspects of the project are weak and the strong influence of officialdom, estate-related business and financial services in the make-up of the community reinforces the case for a soft environmentalist approach focused on creating a committed lobbying group for future action.
The mechanism within the Action Plan.
As indicated, the action plan is intended to mobilize individuals with a predisposition to work altruistically in activities aimed to the improvement of the environment. The specific points of action, e.g. disposal of litter, elimination of graffiti, gardening are not conflictive with the leading aim to convert the area in a leisure and tourism resort. In this way the group could be formed, initiate its activities and consolidate.
Working with companies and the administration will provide the group members with the contacts and hopefully insight of the aims and interests of the various parties, which would be valuable when considering further initiatives on sustainability, in terms of relevance to the various parties, existence of conflicts or possibility of support: companies willing to go green (Sadgrove 1992)
Internal debate within the action group should provide it with the opportunity to establish a longer term aim on environmental issues within the region, e.g. availability of technology which may convert the Cotswold Canals in a significant goods transport route with positive impact on issues like greenhouse gas emissions, etc.

CONCLUSIONS.