The Internet Business Can Really Only Succeed If The Public Accepts New

The internet business can really only succeed if the public accepts new technologies. Despite the hype surrounding the dotcom boom (and bust), research conducted by ICM for Computer Weekly has found a relatively low level of understanding of the Internet in the UK, particularly among older members of the population, and people on lower incomes. Kate Turner, director at ICM research said, While younger people are buying technology as fast as they can, the 55-plus group is the one to watch. They are catching up. The highest proportions of online shoppers are among 25 to 34 year olds (Saran, 2002). Therefore, the sample was chosen such that it covers all the age groups particularly those between 25-35 years old.
The choice of sample size is determined by a number of factors like the confidence one need to have in the data, the margin of errors that one can tolerate and the size of the total population from which the sample is being drawn. Given all these influences, the final sample size selected for the purpose of this study comprised of 15 different people of varying ages, sex, economic status and race.
4.2 Rationales behind the questions
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4.3 Actual Results
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4.4 Expected Results
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4.5 Impact or effect on the set of criteria
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4.6 Summary
The aim of the questionnaire (see appendix) was to highlight any trends within the online industry and to identify some of the useful website evaluation criteria's. The responses were used to indicate what appealed to consumers and what deterred them from booking a holiday online. Once all the responses had been received, the answers were collaborated together and analysed. A good response rate was obtained which helped to draw conclusions.
Data gathered from this methodology was used to draw specific conclusions. This type of data provides suppliers with key information to modify their offers or features to gain a competitive edge. Referring to the e-Book by Lynch and Horton (1997), the researcher identified 14 evaluation items to check when evaluating website content: first impression, speed, compatibility with all browsers, accessibility, absence of HTML errors, readily accessible to search engines, visibility, usability, trustworthiness, security, currency and authority, objectivity, accuracy, and coverage. Grandinetti (2000) proposed a simple evaluation standard. The information provided on a website was considered to be trustworthy if it explicitly described the author's name, affiliation, source, ownership and date of posting on the website. Cravener (2000) indicated that the frequency of updates, accuracy and credentials should be evaluated in order to determine the quality of the website.