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Aside From These, The Organization Would Also Need Tangible Resources Like ...


Aside from these, the organization would also need tangible resources like computers, building, capital for start-up and vehicles for commuting. These can be acquired through a bank loan, while partially funded by the entrepreneur's start-up capital.
Part B
Methodology used and reflection
The aim of this report has been to identify a market, and find the opportunities available for exploitation. One of the opportunities that the researcher has identified in the automotive sector has been the need for firms to develop a competitive workforce through skill and training development. This is critical not only in the automotive industry but also in other sectors. According to Herrmann (2005), strategic management is the fundamental advances to develop management practice transformation. The paradigm of strategic management in turn creates concepts of knowledge, learning and innovation. These characteristics are important for organizations to define and sustain strategic competitiveness. Training and skill development falls under the bracket of technological progress which SMEs cannot afford to relinquish for the sake of cost efficiency. For this reason, the researcher feels that there is great opportunity for exploiting this area of production within the automotive sector, which will expand in the future.
Discussion and research on the industry dynamics has helped the researcher to brainstorm the opportunities that exist for starting and setting up a business. By studying the industry's opportunity and threats, the researcher has been able to identify the point of entry into the market - through training programs. This business though has great potential for progress nevertheless it also faces great competition from the SMEs themselves, who prefer to have their own training program, partly to reduce cost, and partly to ensure tailor-made trainings are carried out for their staffs. However, this threat can easily be eliminated through careful positioning of the training programs at a lower cost, and focussed on middle management training so that they, in turn, can train their people without involving the researcher's organization.
The researcher realizes that for a start-up company, entering into the industry and introducing such programs would meet with resistance, which is why the researcher has identified the need for strategic marketing from the initial stage to target SMEs, which do not have training and development programs of their own but are conscious of the pressure of competition. The researcher has also emphasized on the need for highly skilled staff, which has contacts within the industry, to help initiate the business as well as establish credibility.
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