Apart From The Issues Of Cost And Reputation Associated With Cost Reduction

Apart from the issues of cost and reputation associated with cost reduction activities, the major internal constraint faced by the organization is the promotional objectives itself. This is because of the fact that the adherence to the promotional objectives is essential for the success of the promotion activities but the successful implementation of is affected by the internal factors like the resource allocation and market research. This is because of the fact that the resource allocation within the organization to respond to the promotion activities is essential to meet the promotional objectives. The constraint faced is the difficulty in achieving a balance between the resource allocated to the promotional activities and the day-to-day routine of the company as argued by Frances Brassington and Stephen Pettit (2003).
Apart from the aforementioned, the two major constraints unique to the promotion itself are the promotional budget and the time scale associated with the promotion activity. This is because, a promotion activity in itself is bound to a specific time scale and hence it is essential to accomplish the objectives of the promotion within the time scale. Alongside, the budget for the promotion is another major element since the company should allocate the resources effectively and meet the expenses of the promotion through the budget. In the case of the company under consideration the constraints with respect time scale is mainly during the month of August when the Last night of the Proms, Clitheroe Castle is an important event that attracts potential sales for the organization.
6.2: External constraints
The major external constraint faced by the organization is the competition. This is because of the fact that the company operates as a premium service provider with branded products, which apparently increases the price of the services comparative to those provided by the competitors. Since Ribble Valley is a popular place of attraction the competition faced by the organization is intense thus making it complex for the promotion of the products. Alongside, the competition faced by the organization is not only in terms of the price but also through the operation of the health and beauty services by the hotels as an extension to their services thus increasing the competition for the organization. Even though the company specialises in the Health and beauty Spa, the psychology of the visitors is in general to look opt for a package attached to their place of stay which is not only competitive in price but also in quality of the service offered. This makes it clear that the competition is a major external constraint faced by the organization.
Another major external constraint faced by the organization is the legal requirements for fair play. The joining of the UK in the European Union and the enforcement of the competition law is one of the major elements that affect the promotion activities of the organization.