4. Problems And Scope One Of The Main Problems While Trying To Model The

4. Problems and scope
One of the main problems while trying to model the competition in the Chinese airline market is associated with time. Due to time restrictions the correctness of the model developed cannot be evaluated. Usually a time frame of 3 to 4 years is required to establish the validity of the developed model. Secondly, In order to build and suggest an efficient Model a lot of unbiased and reliable data will be required which will depend on the willingness of airline companies to provide the data.
The scope of the project will largely vary according to the rate at which the information comes in. If more and more information (primary data) can be collected at a fast rate then accuracy of the model will increase greatly and more number of variables may be included in the model.
5. Research Methodology & Analysis
Research Methodology:
A good research methodology is a general plan of how the researcher will go about answering the research questions considering the sources to collect data and the constraints that one might have (access to data, time, location and money, ethical issues etc). It should reflect the fact that the researcher has thought carefully about why a particular strategy has been employed. A collection of methodologies will be used to carry out this research. Both primary and secondary data will be collected for this purpose. The secondary data will comprise of data from literature reviewed from books, journals, Internet and the annual reports of the companies while the primary data will take the form of information/results collected from questionnaires and surveys. There are different research strategies that one might employ. They are: experiment, survey; case study, grounded theory, ethnography, action research, cross sectional and longitudinal studies, exploratory, descriptive and explanatory studies. Out of all these, the researcher has chosen the Survey strategy for the research. It is a common and popular strategy in business and management research. Through this a large amount of data can be collected in an economical way.
A three stage triangulation research method will be used in which interviewing of small groups will be followed by a detailed questionnaires, testing quantitatively a much larger sample of customers and staff. This method of qualitative and quantitative method, advocated by Burns and Grove (1997) is a relatively new approach and is often called the triangulation method.
Phase 1: Phase 1 will involve an investigation of the competition in the Airline market in an inductive (phenomenological) manner. This will involve an analysis of the Chinese and US airline market and interviews with key actors in the market. The first stage of the research will comprise of collecting secondary data from the literature review. According to Sharp and Howard (1996), two major reasons exist for reviewing the literature.