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Introduction
The process of shaming is relatively new to criminology. According to Braithwaite crime can be dealt with by stigmatisation or by the process of re-integrative shaming. His definition of shaming is “…all social processes of expressing disapproval which have the intention or effect of invoking remorse in the person being shamed and/or condemnation by others who become aware of the shaming.”

This means that crime is dealt with by making the offender feel ashamed of his behaviour, with the intention that he is not stigmatised as a criminal but is aware that society expects his behaviour to be of a higher standard. Therefore the emphasis is not placed upon the individual; it is placed squarely on the behaviour of the individual vis-à-vis the offence for which the shaming is being utilised.

This system has been meet with some success. The theory entails the shaming of the individual for his crime whilst simultaneously reinforcing the principles of respect and some family values. Braithwaite believes that the framework of a family or strong community structure can create the conditions necessary for shaming to be successful. This success depends on the individual being repentant for his crime and feeling embarrassed and ashamed that he has let his community and/or family down. This is perhaps evidenced in Japanese society. The strong ties to community and stern family ties result in shaming being used.
“Japan is a classic example of where re-integrative shaming works. Japan has a particularly low crime rate for a highly industrialised society and makes little use of imprisonment.”

Within this system the offender has the opportunity to ask for forgiveness from his community and family, and admit to the crime, and this facilitates the repentance and embarrassment necessary for shaming to be a success. However, from the different perspectives to be assessed here, shaming has some weaknesses. It will probably be concluded that certain societal conditions need to be present for shaming to be palatable for everyone and that these required conditions are not present in our society. Shaming therefore may not be able to work without a change within the values of our society.

Proponents of deterrents
The deterrent system is one of the older sentencing rationales of responding to crime and how to prevent it. This theory calls for offenders to be given harsh sentences in order to deter others from committing crime, as if they do they too will be given harsh punishment.

The Utilitarian Jeremy Bentham is a well-known proponent of this theory. His belief was that pleasure was greater than pain. Pain should thus be avoided at all costs. A corollary is that punishment, which is pain, should also be avoided. The punishment has to be given if it will deter others from committing crime, as they would want to avoid the pain. The punishment must be proportionate to the crime committed, the effect on the victim of the crime and the deterrent effect. Therefore punishment can be justified on these grounds as long as it matches the crime.

Deterrence theory hinges on the belief that all humans are rational human beings who consciously weigh up the benefits of crime against its possible cost. If the cost were high enough, the criminal would subsequently not commit the crime.

The proponents of deterrence theory would not support shaming to a great extent. Deterrence theory puts the emphasis on the individual and holds them responsible for the crime. The process of shaming can only work in a family structure or strong community. The onus of the crime is removed from the offender and possibly on to society. It is up to society to help the offender, and the punishment of the offender may not prevent others committing more crime, as there is no punishment, there is only embarrassment.

Shaming runs counter to the deterrence theory due mainly to its consideration of the individual. Within deterrence theory the individual has made a choice to break the laws of the society. The rational choice has been made and the individual has decided that criminal behaviour is worthwhile. The sentence given can be anything as long as it is likely to have a deterrent effect. Within shaming on the other hand, the consequence of the crime is not likely to have a deterrent effect, as there is no punishment as such. The individual is not punished to deter others, he is treated as an end in himself, as Kantian philosophy requires. In deterrence the individual essentially has no meaning if an exemplary sentence will control future crime. However,

“Sentences are not the only from of general deterrent. In some cases it is the process which is the punishment – being prosecuted, appearing in court, receiving publicity in a local newspaper – rather than the sentence itself.”

In that context, shaming can be construed as a form of deterrence. Going through some form of judicial process and then having to return to the community, family and friends, can have a deterrent effect. The consequence of the crime is a humbling process of admitting to crime and asking for forgiveness. This could act as a deterrent to others if they see someone they know being exposed to this process and being ‘shamed’ by the community. In this case, a proponent of deterrence would be supportive of the shaming process as itself acts as a general deterrent.

It must be added that this would only extend to certain circumstances and would have to be subjective. Some communities or families would regard certain crime as irrelevant. Shaming would subsequently be ineffective. There is also the philosophical debate. The dichotomy between shaming and deterrence is perhaps most clearly manifested in the treatment of the individual following a crime. The subjective approach necessary for shaming to be a success as a deterrent cannot be reconciled with the deterrent theory’s treatment of the individual; they just do not matter if the sentence, perhaps no matter how harsh, will prevent more crime. The subjective individual approach required for shaming, on its own or as a deterrent method, would therefore be anathema to a proponent of deterrent theory.


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