Easy Group Study
TARGETS AND TIMESCALES FOR ACHEIVEMENT
According to Quinn, effective strategies have to consider:
" The most important goals to be achieved
" The most important policies which guide and limit the actions and " the defined goals are within the set limit.
Effective strategies are developed around a few key concepts and strategic thrusts which give them focus and balance. And lastly, strategy not only deals with the predictable but also with the unknowable.
International or external events over which a manager has little or no control often puts the organisation under stress to make quick, urgent decisions which will effect the company's future position. This usually means new thrusts or low opportunities which will not be available in the future.
In case of Easy group, the need is felt to ensure a step by step approach to ensure a strategic fit. This refers to diversification. In such an organisation generating top level commitment can be achieved by setting exercises to build top level commitment and to establish the general guidelines for diversification.
Nowadays, with the popularity of the internet, the customers are becoming increasingly aware and therefore demand a lot of expectations from businesses. Therefore in this world of intense competition it is advisable to exploit opportunities as they come.
- REFERENCES
- www.easyjet.co.uk
- Mintzberg H, Quinn J.B, Ghoshal S, (1998) The strategy Process. Revised European edition.PrenticeHall
- www.easyinternetcafe.co.uk
- www.ryanair.com
- www.easymoney.co.uk
- additional sources: www.easygroup.co.uk
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