Strategic management in uncertain and complex situations
Strategic management is about the management in ambiguous, uncertain and complex situations where the objective of the organisation may be explicitly defined but the ways & means to achieve these objectives may not be clear. Thus strategic management involves a proper insight into all functions of the management as a whole for example finance, accounts, marketing, human resource etc. So that by keeping an overview of all, strategy can be developed. Strategies should be carefully designed as they have got long-term implications and provides a sense of direction to the organisation. (more…)
