Analysis of the ‘Diesel’ Web site Using Roland BARTHES’ ‘Mythologies’ Theory
Traditionally, it is believed that semiological analysis was pioneered by two men, the Swiss linguist Ferdinand de Saussure (1857-1913) and American philosopher Charles Saunders Peirce (1839-1914) (Berger: 1982, cited in Boyd-Barrett, 1987). (more…)














