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Supermarkets are keen to portray themselves as loyal and supportive customers, nurturing suppliers in their quest for the best deal for consumers. Tesco’s annual report (2003), states that it is ‘committed to maintaining strong mutually advantageous relationships with our suppliers’, Asda asserts its ‘belief in good relationships which we work to improve all the time and Sainsbury’s says ‘we are very proud of the good relationships we have with our suppliers’. (more…)

Supermarkets have been growing at an astonishing rate since the first ones appeared in the early 1950s. At that time supermarkets had only 20 percent of the grocery market, while small shops and traditional Co-ops had 80 percent between them. By the 1990s, this situation had been more or less reversed, with supermarkets eating up almost 80 percent of the grocery market. (more…)